Philips 65OLED760

Philips TVs can usually be relied on to deliver something different. Whether it’s slinky metallic bodywork, eye-catching and immersive Ambilight halos, unusually potent picture processing, powerful (sometimes Bowers & Wilkins-inspired) sound or just an unashamed love of pushing hardware to its limits, Philips TVs always dance to their own beat.

So entrenched is Philips’ TV personality these days, in fact, that it’s even able to make its presence felt on aggressively price-conscious models like the new 65OLED760. Costing just £1249 at the time of writing, this is both the most affordable 65in OLED TV in Philips’ new 2025 range and the cheapest 65in OLED TV we’ve ever reviewed - yet it still oozes the brand’s DNA from every pore.

Picture Quality

Right. Expectation management first. Entirely as you would expect of a sub-£1250 65in OLED TV, the Philips 65OLED760 doesn’t feature the most cutting-edge OLED hardware. While Philips does say the TV uses ‘META’ Technology, measurements of its brightness find it topping out at 890 nits of brightness - way short of the 3000 nits (or more) the latest premium OLED technologies are hitting this year. 

Those other OLED technologies, though, are more expensive than the 65OLED760 to the tune of many hundreds of pounds - even thousands, in some cases. What matters about Philips’ new budget OLED set is that, despite its relatively limited brightness, it actually serves up way better pictures than you’ve any right to expect for so little money.

Despite how affordable it is, it still delivers that innate OLED attraction of excellent contrast courtesy of each and every pixel in the screen creating its own light and colour. OLED’s self-emissive pixels also mean you can watch the 65OLED760 from wider angles than affordable LCD TVs without colour or contrast collapsing. 

Philips has also installed its P5 AI perfect picture engine into the 65OLED760. This is the 7th generation P5 AI engine, rather than the 9th generation found higher up Philips’ 2025 OLED range, but it’s still way more potent than the stripped-back processing engines you’d normally expect to get on such an affordable OLED TV.

The ‘5’ part of its name refers to the way it extends its enhancement tendrils into what Philips sees as the five main elements of ‘good picture quality’: sharpness, colour, contrast, motion and source recognition. And for the most part, all of those tendrils work remarkably well.

For starters, the 65OLED760’s pictures look spectacularly 4K for such an incredibly affordable 65in OLED TV. Detail levels and sharpness are both excellent, helped along by the P5 processor’s excellent pixel-level light management/contrast. There are impressive amounts of shadow detail in the darkest picture corners. There’s a range and subtlety of colour that some TVs costing twice as much struggle to match.

Colours look so vibrant in the 65OLED760’ ‘Crystal Clear’ mode, in fact, that some tones - particularly greens - can look rather over-saturated at first. It’s surprising, though, how your eye adapts to Philips’ vibrant take on the world over time. Plus if your eyes simply refuse to adapt, you can easily make things more to your liking by turning the TV’s ‘Colour Content Adaptation’ feature to ‘Balanced’ from its default ‘Vibrant’ setting.

Or you could simply switch to the provided HDR ‘Filmmaker Mode’, which instantly delivers much more accurate and ‘relaxed’ colours. Or again, if you find this mode a little too flat and lacking in impact after seeing what ‘Crystal Clear’ can do, Philips also provides an HDR ‘Movie’ mode that provides a good halfway house between the ‘Crystal Clear’ and ‘Filmmaker Mode’ presets.

As we now expect from any OLED TV, the 65OLED760 can produce phenomenally deep, inky black colours that don’t show even the faintest hint of the greyness or local clouding problems you can get with almost any LCD TV. Dark scenes are completely stable, too, with no ‘floating’ brightness or flickering. So while the screen isn’t the brightest, the fact that its deepest black pixel can still sit right next to its brightest white pixel with neither compromising the other means it still delivers a potent contrast performance by the standards of other similarly affordable 65in TVs.

Motion isn’t quite as immaculately handled as it has been by more premium Philips TVs. Judder is quite pronounced with 24fps films with no motion processing in play, and despite the TV surprisingly using a 120Hz panel there’s still a slightly ‘off’ look to 24p camera pans even if you use the two best ‘Pure Cinema’ or ‘Movie’ motion processing options. Though not enough, I hasten to add, to stop the 65OLED760 from still being consistently a joy to watch.

Yet another string to the 65OLED760’s picture-quality bow is its ability to play all four of the main high dynamic range formats: HDR10, HLG, HDR10+ and Dolby Vision. This means it’s capable of receiving the best version of any content you feed it, rather than limiting you to only one of the premium HDR10+ and Dolby Vision HDR formats like rival TVs from LG, Sony and Samsung do. Having said that, the 65OLED760’s dynamic tone mapping for getting the most impact from HDR10 feeds without the extra data provided by HDR10+ or Dolby Vision is also excellent for such an affordable TV. Finally, and as I’d expect, a TV as effective with HDR as the 65OLED760 has no trouble adapting itself to SDR, and also looks glorious with gaming sources too. 

Sound quality

There’s no Bowers & Wilkins involvement at the 65OLED760’s price point, unsurprisingly, but what we get instead is a reminder that Philips is capable of doing very respectable sound quality all by itself. Even on a £1249 65in OLED TV.

Particularly impressive is how well the 65OLED760 builds its Dolby Atmos or DTS:X sound staging. Dialogue remains locked where it should be, at the centre of the action - but ambient and score sounds are spread very effectively around the rest of the screen, creating a sense of three-dimensional depth as well as width to the soundstage that feels cinematic and atmospheric.

The speakers are surprisingly sensitive, too, presenting lots of subtle and sharp detailing without sounding harsh or unbalanced. 

There’s enough midrange presence to allow the TV’s sound to expand nicely when an action or horror set-piece demands it, and there’s even a more-than-decent stab at bass despite the 2 x 10W speaker system not including any dedicated low-frequency drivers. Really extreme rumbles and bass drops can cause a bit of cabinet buzz and chuffiness, but such moments tend to be short-lived and mild.

In a perfect world the 65OLED760’s sound would have more forward impact, and I also notice a slight lip-synchronisation error at times with external sources - it can only be improved by keeping picture-processing to a minimum, or removed by setting up an audio delay of around 30ms on my sources.

Living with the Philips 65OLED760

The 65OLED760 doesn’t look anything like as cheap as it is. In fact, its tiny black metallic bezel, credit-card depth around its edges and crisp, metallic blade-style feet all feel more premium than many premium TVs. 

This is even before you turn the set on and get to bathe in its Ambilight system, where LEDs on the TV’s rear pump out colour light from its left, top and right sides. This light can be set to a tone of your choice, or track the colour content of the picture with startling accuracy in terms of tone and placement. I would suggest, though, reducing Ambilight’s brightness and responsiveness from their default levels - then they enhance, rather than distract from, the 65OLED760’s relatively brightness-limited pictures.

The 65OLED760 isn’t as good at combatting ambient light as some LCD TVs at the same sort of price point, it should be said. Though for serious movie fans its contrast and detail will still make it their screen of choice - especially if it’s not too difficult to contain the amount of light in your room.

Smart features on the 65OLED760 are provided by the relatively rare Titan OS. While not the most sophisticated system in terms of its presentation or ability to collate and promote content based on your viewing habits, it looks clean, puts plenty of content links on screen at once, supports voice control via integrated Amazon Alexa, and keeps things agreeably simple with its system of just showing shelf after shelf of content arranged by channel or streaming service. 

Its app coverage includes all the key UK terrestrial broadcaster catch-up apps, as well as the new Freely service which lets you live stream (without an aerial) most of the channels available on the Freeview HD platform. The only big video streaming absentee is Apple TV+ - but you can at least access this through the Prime Video app these days.

The 65OLED760 goes a few extra miles for gamers,too. All four HDMI ports support the full range of 120Hz and variable refresh rate features now available from PCs and the highest-performing Xbox and PlayStation consoles. In fact, there’s even support for AMD FreeSync Premium and NVidia G-Sync flavours of VRR. Plus you can call up a dedicated ‘Game Bar’ menu when gaming which provides detail on the incoming signal and a trio of gaming aids. 

There is an unexpected catch, though. Even in its fastest-responding ‘Game’ picture mode, I first measure the screen as taking 113.1ms to render 60Hz graphics received at its HDMI ports. This is too long to support competitive play with any reactions-based games. Many rival TVs now achieve input lag of around 10ms, by comparison. A software update reduces that figure to a rather more acceptable 13.1ms - but only after I manually force the update, even though I've asked the screen to automatically check for updates. If your OLED760 is taking forever to render graphics when in 'Game' mode, be sure to insist it updates its software - even if you've already asked it to do so automatically.

At which point it’s worth cycling back once more to the 65OLED760’s price. At £1249 it undercuts what might be considered its closest OLED rival, LG’s OLED65B5, by a whopping £650. That’s more-than-enough to add a good soundbar, 4K Blu-ray player and a bunch of 4K Blu-rays to your swanky new home-cinema setup.

Verdict

As you can tell by how long my reviews are, I’m seldom lost for words when reviewing a TV. I can’t even start to explain, though, exactly how Philips has managed to sell such a TV as big and talented as the 65OLED760 for so little money. It’s easily the TV bargain of the year so far - and it’s seriously hard to imagine anything else coming along in the rest of 2025 that might top it.

Test samples

Babylon 4K Blu-ray
Few 4K Blu-ray discs better illustrate the advantages of OLED’s self-emissive pixels than Babylon - especially the extended Hollywood Hills party (oh, alright, orgy) sequence near the film’s start. The way the 65OLED760 manages to handle both the aggressively mastered party lights right alongside the dark corners (where you really don’t want to know what’s happening) really is lovely.

‍1917 4K Blu-ray
The 4K Blu-ray of Sam Mendez’s multi award-winning First World War epic features one of the most detailed and clean true 4K transfers seen so far, and you’ll struggle to find any £1250 65in TV that delivers all this detail, during dark scenes and bright, as immaculately as the 65OLED760.

‍Civil War 4K Blu-ray
The grimness of a modern-day civil war in the US is captured with deliberately contrasting clarity, brightness and vibrancy on the 4K Blu-ray of Alex Garland’s gut-wrenching epic. And again, the 65OLED760 delivers more of the impact of this uncomfortably good picture quality than you’d expect from a £1249 TV - and handles its thumping soundtrack pretty well, too.

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I’ve never found myself checking and double-checking a TV’s price as much as I did while reviewing the Philips 65OLED760. It basically opens up the home cinema joys of OLED technology to a whole new price point - enough reason in itself to jump onboard, even before you’ve factored in surprising extras like three-sided Ambilight and a more-than-decent smart system.

While its internal sound system isn’t bad at all, a TV as good-looking and talented as the 65OLED760 deserves to be partnered with a decent soundbar. And good-looking, talented soundbars don’t currently get better value than Samsung’s now heavily discounted HW-S800D, which combines an unfeasibly slim main bar with a chunky subwoofer to deliver the ultimate in ‘heard but not seen’ splendor.

A 4K Blu-ray player is for my money a must, too - ideally the Panasonic UB820 or, if that’s a touch steep for you, the UB450.